Building Your Brand


Stephanie Dupuis is the Craft Business Development Coordinator at the Cape Breton Centre for Craft & Design. The Digital Literacy Series is part of regular workshop training for artists and makers provided by the Business Development program.

Shawn Green is the founder, president and CEO of VMP Group. Shawn will help you build your customer persona, develop an eye-catching brand statement and offer strategies to present your product to market in a virtual space.

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