Welcome to the Digital Literacy Master Class Website!
Week 1: Master Class Introduction and First Topic: Building Your Brand
This Digital Master Class initiative is a series of six instructional videos designed to introduce artists and makers to modern digital tools and strategies. Each class will focus on a specific area to help participants formalize their online presence and their capacity to market, promote, and sell their products online.
We’re here to help. The first class will dive into branding and how to view your business through the eyes of your customer. Why is branding important? What is your unique value proposition? You’ll be introduced to modern digital tools and strategies, see how others have leveraged digital technologies, and implement some of your own.
What you’ll learn:
How to Build Your Brand
Why Branding is Important
Brand/Market Position, Unique Value Proposition
Defining Your Customer Personas
Content Creation and Product Promotions
Finding Reliable and Secure E-commerce Infrastructure
Building an Effective E-Commerce Website catapults you through the key moving parts of a website: how to update content, how to incorporate social media, why analytics are important, and how to build an effective e-commerce solution. In this hands-on tutorial with digital expert, Kevin Macmullin, you will learn how to build a Shopify website, create your first page and import products to it. What you’ll learn:
With the expertise of Instagram famous ceramic artist, Carole Epp, you will discover the importance of continuous, authentic, creative content, and explore how to support your brand, maintain consistency, build online relationships and use inspiration from other artists. You’ll learn how to distribute and share your content to maximize your audience.
You will gain key insights into social media tactics and management tools from the perspectives and trusted experience of leading Canadian e-commerce experts and users. Taina Barruenuevo, founder of Not Just a Pretty (Inter)Face, and Ashley Alexis McFarlane from OmiWoods, provide insider tricks and resources for creating a visually stunning and consistent presence across all platforms that is user-friendly and right for your market. What you’ll learn:
Customer Relationship Management (CRM) is so important, but is hardly ever spoken about! With this behind-the-scenes look, you will uncover the concept and the benefits of CRM. We’ll review a variety of the sales funnel and different customer states, multiple CRM tools, cross sell, up-sell, email marketing, customer surveys, and the importance of the follow-up. Hint: It’s very important.
What you’ll learn:
What is CRM: The Tools and How to Use Them.
Understanding the Sales Funnel for Retail/Online Sales
Teacher, maker and business owner, Arounna Kounouraj, draws on her experience to coach you on identifying opportunities that can help you grow your practice through social media. We’ll focus on search engine marketing, display advertising, social media advertising, and related analytics to help you understand what’s working, and how to make adjustments. Finally, you will combine everything you’ve learned to develop a strategy that is right for your brand! What you’ll learn:
Search Engine Marketing: Introduction to Google Ads